Matthias Mazur

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Matthias Mazur is a Swiss entrepreneur, author and investor. Before business, he was the #1 nationally ranked junior tennis player in Switzerland and a top-tier prospect, recruited by Peter Carter, the coach who developed Roger Federer. He represented Switzerland on the European and World Junior Tour and played against Rafael Nadal and Novak Djokovic.[1][2] After an injury and illness ended his tennis career, he went all in on building businesses online in 2007.[1]

Since then, he has built, bought and sold 20+ companies, done more than $200 million in online sales and published 10 books, including Information Publishing Secrets.[1][10] He is best known for digital marketing and for building and investing in online businesses, including more than $60 million in webinar sales across 162 industries and 10+ languages and Facebook advertising campaigns run since 2008. He was the first CEO interviewed by Facebook for its “Inside Facebook” series at the company’s European headquarters in Dublin.[1][20] He has been featured in outlets including Yahoo News, Yahoo Finance, MarketWatch, Disrupt Magazine, The New York Weekly, Los Angeles Wire and Thrive Global.[24][25][21][3][4][8][9] Today, he runs a portfolio of companies across information publishing, software, ecommerce and offline businesses, and hosts the podcast The Matthias Mazur Show.[1][13]

Early life and tennis career[edit]

As a junior, Mazur became the #1 nationally ranked tennis player in Switzerland and was regarded as a top-tier prospect. He was recruited by Peter Carter, the Australian coach who developed Roger Federer, and represented Switzerland on the European and World Junior Tour for years.[1][7][16][22]

On the international junior tour, Mazur played against Rafael Nadal and Novak Djokovic, and he played with Federer himself on several occasions.[1][2] At the Oostende Tennis Prestige in Belgium, he faced Spain’s Tommy Robredo in the match for third place. Robredo went on to reach a career-high ranking of world No. 5.[18][23]

As he was training for a pro career, an injury and illness ended it, and he pivoted overnight by going all in on building businesses online in 2007.[1][5][16]

Business career[edit]

First internet businesses

Mazur's first online business activity dates back to 2000, when he sold video games on eBay.[3] He began advertising on Google in 2003.[1] In 2006 he launched his first digital information product, which made his first $10,000, and he went on to sell a website and launch and scale further businesses.[1] He bootstrapped his first company in 2007 and has worked as a full-time entrepreneur since then.[1]

Webinars and online advertising

Mazur began advertising on Facebook in 2008 and running webinars the same year.[1] His webinars have generated more than $60 million in sales across thousands of live presentations in 162 industries and 10+ languages, using both cold and warm traffic.[1]

Facebook interview in Dublin

Mazur has run advertising campaigns on Facebook since 2008. He was the first CEO interviewed by Facebook for its “Inside Facebook” series, filmed at the company’s European headquarters in Dublin, Ireland.[1][20]

Zuramedia

Mazur founded and leads Zuramedia, a UK digital advertising and social media business operating through Zuramedia Ltd.[2][3] The American Reporter described Zuramedia in June 2020 as an eight-figure digital advertising and social media portfolio business headquartered in London.[7] The same month, Disrupt Magazine profiled him as CEO of Zuramedia, and an exclusive interview with him in that role was published by Yahoo News, Yahoo Finance and LatestLY.[3][24][25][17]

Sales teams

Mazur started closing high-ticket sales on the phone for his own offers in 2009 and built his first team of appointment setters and closers in 2010. He has since built sales teams of up to 40 setters and closers, interviewed and trained thousands of sales representatives, and built teams selling in English, German, French, Spanish, Italian, Brazilian Portuguese and Turkish.[1] He has trained hundreds of sales teams and consulted for billion-dollar sales organizations.[1]

Current ventures

Mazur oversees a portfolio of businesses and equity across information publishing and coaching, software, ecommerce and offline businesses, and sold several of his businesses during the COVID-19 pandemic.[1] His current companies include Mass Conversions, a done-for-you webinar service, and Aura Publishing, a book publishing and funnel service. He has produced 100+ books for clients.[1] Across his businesses he has served 54,000 customers.[1]

Writing and books[edit]

Mazur has published 10 books since 2006, covering digital marketing, entrepreneurship and internet advertising.[2][10][16] His best-known title, Information Publishing Secrets, is a 320-page guide to building an information publishing business.[11] His book 30 Golden Rules for Entrepreneurs became a bestseller in French after its release in 2019.[7] He also publishes articles on Medium, Substack and Goodreads, where he is a Goodreads Author.[12]

Speaking, podcast and media[edit]

Mazur has spoken at more than 100 live in-person events and presents his marketing strategies at events worldwide.[1][2] More than 160,000 people follow his weekly updates across social media and email, and he has coached tens of thousands of business owners and advised Olympic athletes and Hall of Famers.[1]

He previously hosted the Matthias Mazur Podcast and in 2026 launched The Matthias Mazur Show in 2026, available on Spotify, Apple Podcasts and other platforms.[13][14] He has appeared as a guest on podcasts including Digital Marketing Radio, where he discussed how to create a compelling online offer.[16][19] His full-length trainings are published on his YouTube channel.[15]

His career has been covered by Disrupt Magazine, The New York Weekly, ABC-7, Kivo Daily, The American Reporter, Los Angeles Wire, Thrive Global, LatestLY, Yahoo News, Yahoo Finance, FOX34 and MarketWatch.[3][4][5][6][7][8][9][17][24][25][26][21]

Business philosophy[edit]

Mazur's guiding principle is to do what works. He argues that in the early life of a business, profit matters more than branding: a new company should focus on revenue-generating activities such as prospecting, advertising, lead generation and customer acquisition, and invest in branding as revenue grows. He also advises entrepreneurs that not every common business rule will apply to them.[3]

Bibliography[edit]

Selected works:

Full list on his Amazon author page.[10]

See also[edit]

References[edit]

  1. ^"About Matthias Mazur". MatthiasMazur.com. Retrieved 26 October 2026.
  2. ^"Matthias Mazur". About.me. Retrieved 26 October 2026.
  3. ^"Matthias Mazur: Branding VS Profits". Disrupt Magazine. 18 June 2020.
  4. ^"Matthias Mazur: The Marketing Guru Who Builds Multi-Million Dollar Internet Companies From Scratch". The New York Weekly.
  5. ^"The Magic of Mazur: How a Former Pro Athlete Converted Himself Into an Internet Business Tycoon". ABC-7.
  6. ^"How Matthias Mazur Built Multimillion-Dollar Internet Businesses". Kivo Daily.
  7. ^"From Sports to Business: How Top Junior Tennis Prospect Matthias Mazur Started His Business Venture". Ross, Jennifer. The American Reporter. 10 June 2020.
  8. ^"Former Tennis Champ Matthias Mazur Is Inspiring the New Generation of Entrepreneurs". Los Angeles Wire.
  9. ^"Matthias Mazur’s Advice for CEOs: Clear Focus Could Help CEOs Deal With Stress". Thrive Global.
  10. ^"Matthias Mazur: books, biography, latest update". Amazon. Retrieved 26 October 2026.
  11. ^"Information Publishing Secrets". ipsbook.com. Retrieved 26 October 2026.
  12. ^"Matthias Mazur". Goodreads. Retrieved 26 October 2026.
  13. ^"The Matthias Mazur Show". Spotify. Retrieved 26 October 2026.
  14. ^"The Matthias Mazur Show". Captivate. Retrieved 26 October 2026.
  15. ^"Matthias Mazur". YouTube. Retrieved 26 October 2026.
  16. ^"How to Create a Compelling Online Offer, Matthias Mazur". Digital Marketing Radio, episode 136.
  17. ^"Exclusive Interview With Matthias Mazur, CEO Zuramedia". LatestLY.
  18. ^"Swiss Matthias Mazur returns the ball to Spaniard Tommy Robredo, Oostende Tennis Prestige". Getty Images.
  19. ^"Matthias Mazur: Athletes, Entrepreneurs and the Meaning of Success". Podcast interview, Anchor.
  20. ^"Matthias Mazur Press and Media Coverage". Medium. 19 June 2020.
  21. ^"Matthias Mazur Says Customers Are More Important Than Industry Recognitions". MarketWatch. 18 June 2020.
  22. ^"Peter Carter (tennis)". Wikipedia. Retrieved 26 October 2026.
  23. ^"Tommy Robredo". Wikipedia. Retrieved 26 October 2026.
  24. ^"Exclusive Interview With Matthias Mazur, CEO Zuramedia". Yahoo News.
  25. ^"Exclusive Interview With Matthias Mazur, CEO Zuramedia". Yahoo Finance.
  26. ^"How to Retain Clients After COVID-19". FOX34.

External links[edit]